Media Relations
Embargoed briefings, press materials, and follow-up with business, technology, and lifestyle desks in Singapore. We pitch stories reporters can actually file.
Singapore Public Relations
Press work that survives a newsroom edit
Echo Brief Pro prepares executives, briefs journalists, and manages issues from CapitaGreen. We write for Business Times, CNA, and trade desks — with facts, named spokespeople, and timelines that hold.
What we do
Three disciplines we run every week
Media outreach, internal and investor messaging, and issue response — scoped as a retainer or a single campaign.
Corporate Communications
Staff notes, leadership lines, and partner updates written so the same facts appear inside the company and in the press.
Crisis Counsel
Holding statements, journalist callbacks, and internal talking points when an incident hits before you have a full picture.
Why Echo Brief Pro
We draft like reporters, then counsel like advisers
Singapore desks drop generic releases. They want numbers, a named spokesperson, and a reason the story belongs in today's paper. Several of our consultants previously worked in business journalism, so we know what gets spiked and what gets a callback.
Before we pitch, we read your last six months of coverage, list the reporters who already cover your sector, and agree what you can prove. That is slower than blasting a wire — and it is how coverage actually lands.
Meet the studio
Our process
From first brief to published copy
Discovery
We read existing releases, interview spokespeople, and map which Singapore outlets already cover your competitors.
Strategy
One core story, proof points, an embargo plan, and a list of reporters we will actually call.
Execution
Press copy, media training, briefing packs, and outreach on the dates you approved.
Evaluation
Clips, sentiment, and what to pitch next — not vanity metrics from untargeted blasts.
12+
Years combined newsroom experience
80+
Singapore and regional desks engaged yearly
48hr
Typical crisis activation window
SG
Studio at CapitaGreen, Market Street
Client perspectives
What teams hire us to fix
"They trained our founders for Business Times and Channel NewsAsia, then ran the embargo. The Series B coverage showed up in investor inboxes the same morning."
— Director of Marketing, Singapore fintech
"A supplier fault was heading for consumer press. Holding lines went out in hours. Trade coverage stayed factual; national titles never picked it up."
— Head of Corporate Affairs, consumer brand
Investment
How we are engaged
Fees are confirmed in a written proposal after a discovery call. Figures below are starting points, not quotes.
Retainer counsel
Monthly media outreach, standing review of incoming journalist queries, and a named consultant for urgent issues.
From SGD 3,800 per month
Campaign launch
Funding rounds, product debuts, or leadership appointments: materials, training, and a two- to six-week outreach window.
From SGD 6,500 per project
Crisis readiness
Scenario workshop, playbook, holding-statement library, and on-call counsel if an incident is already live.
From SGD 4,200
Sectors
The briefs we take
Fintech teams answering MAS-related coverage, clinics announcing clinical milestones, logistics firms handling operational incidents, and professional-services partners who need trade commentary rather than ads.
If you are entering Singapore, we brief you on local embargo customs, which titles still want a phone pitch, and which claims will not survive a regulator reading the clipping.
See recent outcomesNeed a press plan before the next announcement?
Send the date, the story, and who will speak. We will tell you what is newsworthy and what still needs proof.
Start a conversation