Media Relations
Stories that earn a byline, not a spam folder
We match your announcement to the desks that already cover your sector — then give reporters a spokesperson, a number, and a reason to file today.
How we pitch in Singapore
Local titles still work on embargoes, named quotes, and phone follow-up. A one-to-many wire dump rarely moves Business Times, CNA, or a trade editor who already wrote about your competitor last month.
We keep a live list of reporters by beat, read their recent pieces, and send a short pitch that offers something they can use: data, customer impact, or executive access. If the story is thin, we say so before you spend the embargo.
What you receive
- Press release and media advisory
- Targeted outreach and documented follow-up
- Briefing packs and, when needed, a press conference rundown
- Interview prep with likely questions
- Clip report after the announcement window
Sectors we brief
Fintech and MAS-adjacent coverage, healthcare milestones, consumer brands, logistics incidents, and enterprise software. We walk in knowing the usual reporter questions for that beat.
Media training
Every media programme includes a mock interview. We time answers, cut jargon, and practise bridging when the question shifts to pricing, headcount, or regulation. Executives leave with a one-page crib, not a 40-slide deck.
Discuss a media plan