About us
A small press studio, not a network account team
Echo Brief Pro was set up so Singapore companies could work with senior consultants who still write the copy, take the journalist calls, and sit in the training room.
Who we are
We work from CapitaGreen on Market Street. The team mixes former business reporters, in-house corporate affairs managers, and agency leads who have briefed financial services, healthcare, technology, and professional-services clients.
That mix shows up in the work: we will tell you when a story is not ready, when a quote will not survive fact-checking, and when a journalist is the wrong target.
Who we take on
Mid-market companies heading into a funding round or market entry, regional offices that need one set of lines for Singapore desks, and brands that already have a marketing team but no dedicated press function.
How we work
- Facts first — we do not send claims we cannot source.
- Named relationships — pitches go to reporters we can name, not a bought list.
- Quiet in a crisis — first hour is facts and holding lines, not a long statement.
- Clear limits — we say what coverage is realistic before you sign.
The CapitaGreen studio
Clients come to 138 Market Street for media training, message workshops, and crisis simulations. The rooms are closed-door: executives can fail a mock interview here instead of on camera.
We also run sessions at your office or by video when regional colleagues cannot travel to the CBD.
Standards
We separate paid content from earned outreach, refuse unverified claims, and keep materials aligned with Singapore advertising and communications rules. If a journalist asks who pays us, we answer.
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