Crisis Management

First hours: facts, holding lines, one spokesperson

When a recall, data incident, or allegation hits, reporters will call before your board has a full brief. We keep the first statement short, accurate, and timed.

Before anything breaks

We run scenarios that actually happen here: product faults, executive allegations, customer data issues, regulator questions, and social posts that jump to mainstream desks.

Each playbook names who speaks, who calls legal, what the first holding line is, and which journalists get a callback. The point is to stop improvising in the first hour.

While an incident is live

We join the war room, draft media and staff lines, watch clips as they land, and update wording when facts change. If a press conference is needed, we write the opening and the Q&A — not a speech.

Leadership team in a closed-door session working through an issues-response plan

After the first cycle

Recovery work is specific: what you fixed, when customers will see it, and what you will not speculate about. We write that in language legal can clear and reporters can quote without inflating the story.

Readiness packages from SGD 4,200 cover a workshop, playbook, and template library. Live incident fees depend on how many days of coverage and how many audiences you must address.

Build a crisis playbook